Our brand is our identity. It's how we make ourselves recognizable to our members and non-members. A consistent and easily identifiable brand and voice reinforces the value of GVP's membership. This guide sets the standards for using and ultimately strengthening our brand by:
- defining our identity and graphics,
- introducing the appearance and voice of Grand Valley Power,
- implementing and maintaining a consistent look,
- helping the members understand the guiding principles and how we are driven by them.
GVP strives to present a tone and voice that is genuine, trustworthy, reliable and secure. Consistency here conveys a strong voice that's easy to understand and recognize. Quality content and design tell a story. It helps people make decisions and inspires confidence in our organization. It manages expectations and builds trust. it shows that our co-op has integrity and that we're accountable.
Need the GVP Logo?
GVP Brand Colors
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GVP Brand Book
